Turnover: 1 billion EUR (2023)
Country: Netherlands
Of Dutch origin, Basic-Fit is a chain of fitness centers present in several European countries.
News
How Basic-Fit, Europe's leading fitness company, made its mark in France 25/01/2024
- The Dutch king of low-cost fitness has opened 800 clubs in France since 2014. It is aiming for 1,200 by 2030.
- 1400 clubs in six countries, 60% of them in France.
- Listed on the stock exchange, Basic-Fit expects to exceed sales of one billion euros in 2024, after completing more than 200 openings in the year.
- The sector (5,000 gyms in France) ended 2023 on a record high, with sales of over 2 billion euros (+5% on 2019)
- Thanks to 5 million subscribers (+1.5%). Basic-Fit is in first place, ahead of Keepcool-Neoness, Fitness Park and L'Orange Bleue.
- These players control half the sector, according to Union Sport & Cycle, the industry's professional organization.
Basic Fit: Rapid rise of the gym leader 23/01/2024
- Basic-Fit has opened its 800th French establishment on the Champs Elysées.
- Basic-Fit has been present on the French market for 10 years.
- The gym chain has almost 2 million members.
- In France, only 9% of people work out indoors, compared with over 20% in the United States.
- Basic-Fit gyms are typically 1,500 m² in size, with seven large training areas.
- The group has set up 90 new clubs in 2020, and 81 in 2021.
- With 135 new units in 2023, Basic-Fit has opened the most stores in France, even ahead of Action supermarkets.
- The gym chain plans to open around 100 new clubs in 2024, to reach 1,200 clubs across France by 2030.
- Basic-Fit first targeted towns of over 30,000 inhabitants, and now those of under 30,000, where over 38 million French people live.
Basic-Fit gradually regains its cruising speed | Basic-Fit regains its cruising speed 01/08/2022
- Basic-Fit has gained 900,000 subscribers in one year and should have 3.5 million by the end of the year.
- The fitness chain made its first profit in June since the start of the pandemic.
- The number of Basic-Fit subscribers rose from 2 million in the first half of 2021 to 2.9 million in the first half of 2022.
- Revenues rose from 53 million to 355 million euros in one year.
- In Belgium, sales reached 71.8 million euros.
- Belgium is Basic-Fit's 3rd largest market behind France (177.5 million euros) and the Netherlands (83.9 million).
- The chain currently has 213 clubs in Belgium, with plans to expand to 300.
- the total number of clubs is 1,122, an increase of 149 units.
- The company aims to have 2,000 gyms by 2025, notably by expanding into the German market.
Financial Data
DUNS: 798233011
Legal Name: BASIC-FIT FRANCE
Address: 40 RUE DE LA VAGUE 4EME ETAGE HALL C, 59491 VILLENEUVE D ASCQ
Number of employees: Entre 2 000 et 4 999 salariés (2021)
Capital: 399 200 000 EUR
Financial Data:
| Year | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 |
|---|---|---|---|---|---|---|---|---|---|
| Turnover | 396 898 946 | 154 003 438 | 155 957 302 | 203 441 849 | 124 694 223 | 68 385 729 | 27 314 288 | 11 282 783 | - |
| Gross margin (€) | 396 479 822 | 157 012 202 | 153 909 494 | 201 632 064 | 124 929 799 | 68 749 896 | 27 215 130 | 11 430 830 | - |
| EBITDA (€) | 98 200 258 | 27 140 915 | 69 796 128 | 47 902 329 | 29 586 841 | 9 992 752 | 550 462 | -903 437 | - |
| Operating profit (€) | 12 181 049 | -41 308 542 | 5 844 690 | 6 070 967 | 3 942 047 | -5 487 057 | -5 555 845 | -2 874 287 | - |
| Net profit (€) | 6 745 363 | -43 157 350 | 1 660 700 | 2 473 093 | 2 133 621 | -7 581 314 | -7 394 965 | -3 306 475 | - |
| Turnover growth rate (%) | 157,7 | -1,3 | -23,3 | 63,2 | 82,3 | 150,4 | 142,1 | - | - |
| Ebitda margin rate (%) | 24,7 | 17,6 | 44,8 | 23,5 | 23,7 | 14,6 | 2 | -8 | - |
| Operating margin rate (%) | 3,1 | -26,8 | 3,7 | 3 | 3,2 | -8 | -20,3 | -25,5 | - |
| Working Capital (turnover days) | -72,7 | -141 | -1,2 | -129,6 | -152,7 | -157,6 | -323,5 | -332,2 | - |
| Working Capital requirements (turnover days) | -57,3 | -208,9 | -47,7 | -26,9 | -69,1 | -68,7 | -49,2 | -345,5 | - |
| Net margin (%) | 1,7 | -28 | 1,1 | 1,2 | 1,7 | -11,1 | -27,1 | -29,3 | - |
| Added value / Turnover (%) | 39,8 | 2,1 | 9,3 | 44,6 | 46,6 | 39,4 | 27,2 | 18,4 | - |
| Wages and social charges (€) | 61 268 521 | 31 792 130 | 26 933 426 | 27 092 150 | 17 786 046 | 11 803 006 | 5 442 175 | 2 318 272 | - |
| Salaries / Turnover (%) | 15,4 | 20,6 | 17,3 | 13,3 | 14,3 | 17,3 | 19,9 | 20,5 | - |
Studies mentioning this company
The sports coaching market - France
Other companies mentioned:
- TrainMe
- ABC Coach Sportif
- FizzUp
- Les Cercles de la Forme
- Freeletics
- Neoness (Group3S)
- L’Usine
- BODYTIME
- Tibo Inshape - D2AM
- Basic-Fit
- Urban Sports Club
- Domicil'gym
- Pro Trainer
- Wecasa
- Coach Hunter
- OwnSport
- Just Coaching
- BLC Coaching
- CoachClub
- Coach4
- Decathlon Coach courses Pilates
- Sportn You
The Fitness Market - France
Other companies mentioned:
- Neoness (Group3S)
- Vita Liberté
- KeepCool
- L’Orange Bleue
- Club Movin
- Basic-Fit
- CMG Sports Club (Club Med Gym)
- Curves
- MMA Factory
- UFC GYM
- L'Appart Fitness
- N4 Brands Fitness Boutique
- Zumba Fitness France
- Fitness Park Group
- GigaFit
- Elancia
- BodyHit
- Iron Bodyfit
- Miha Bodytec
- On Air Fitness (Keep Cool groupe)
- Resofit Les Clubs
- Wake Up Form
- Wefit club
- Planet Fitness Equipements
- Magic Form (Groupe Mateus)
- Liberty Gym
- Vert Marine
- Les Cercles de la Forme
- Pro Trainer
- MyoTec
- Gymlib
- La French Co (Réseau Cross Fit)
- Fitness Blender
- Dynamo Cycling
The fitness market - Belgium
Other companies mentioned:
- Basic-Fit
- Fitnastic
- i-fitness
- Fitness Paradise
- Curves Bruxelles
- Keepcool
The online sports coaching market - France
Other companies mentioned:
- ABC Coach Sportif
- FizzUp
- Freeletics
- Tibo Inshape - D2AM
- Adidas
- 8fit
- Peloton Interactive
- Strava
- Trainsweateat
- Superprof
- Decathlon Groupe
- Asics
- Basic-Fit
- Apple
- Zwift
- Garmin
- Sport Heroes
- Nike
- CoachClub
The fitness market - Spain
Other companies mentioned:
- Basic-Fit
- Forus
- Viva Gym Group
- Club Metropolitan
- Go Fit
- Altafit
- McFIT