Turnover: 230.5 million EUR (2022)

Country: France

  • Affinity is a 50-year-old Spanish company specializing in dog and cat food.
  • The company is a leader in the dog and cat food sector in Spain.
  • It belongs to the Agrolimen group
  • Affinity includes the Advance, Ultima, Brekkies and Libra brands.
  • In France, it has a production unit

News

Animal feed: Affinity Petcare invests in Loir-et-Cher 23/09/2023

  • Behind industry leaders Nestlé and Mars Petcare, Spain's Affinity Petcare, owned by the Catalan family group Agrolimen, has decided to invest around 5 million euros in its kibble factory at La Chapelle-Vendômoise (Loir-et-Cher)
  • The 12,000 m2 site, taken over in 2002 when Royal Canin was sold, is to be expanded
  • The site manufactures kibbles under two brands, Brekkies and Ultima, 98% of which are for the French market alone
  • Affinity Petcare employs 190 people in France (including 115 at the plant)
  • The French dog and cat food market is the largest in Europe, with 22.5 million animals.
  • The Spanish manufacturer generates around a quarter of its sales there, i.e. over 240 million euros.
  • It controls a 12% share of the total market, and in the kibble segment alone, Affinity Petcare has a 25% share
  • Number one for dogs and second for cats behind Purina One (Nestlé)
  • in La Chapelle-Vendômoise, it will focus its development on its Ultima brand

Kibbles and pâtés for animals go natural 09/08/2020

  • Annual French production: 1.2 million tons of products to feed over 13.5 million cats and 7.3 million dogs
  • Spanish group Affinity's La Chapelle-Vendômoise site employs 95 people
  • First company to enter the premium market in 2016 with its Ultima Nature brand (no preservatives, no colorants, less cereals and more proteins)
  • Spanish group ranks third among pet food producers in France
  • The brand has a 14.2% market share, behind Nestlé Purina's Purina One and Mars.

Organic makes its mark on pet food 13/03/2019

  • Market growth in 2018
  • Affinity Petcaret third largest petfood player in supermarkets with its Ultima and Brekkies brands
  • Over 1.8 billion in sales
  • Beyond bio is a brand of Nestlé Purina, which has a contract with the Fédération des Eleveurs Indépendants to distribute its products
  • 13.5 million cats, 7.3 million dogs in France
  • La Normandise is a leader in private-label, white-label and subcontracted pouches and trays for national brands, with four of its own brands, including Équilibre & Instinct, a top-of-the-range brand

Affinity, the Spanish troublemaker in the kibble market 29/10/2018

  • Group with 1,800 employees, a pet-food factory in France, at La Chapelle-Vendômoise
  • Affinity Group number 3 in the French market
  • Catalan subsidiary Agrolimen is number 2 in the French supermarket kibble market
  • With Ultima Nature, the Spanish group enters the wet food market (56% of sales in France). This segment is aimed at cats, twice as numerous as dogs (13.5 million cats, 7 million dogs).
  • Sales of 165 million euros in 2017 in France, out of a market worth 1.9 billion (dry and wet products combined)
  • Nestlé has a 42% market share, ahead of Mars (26.9%) and Affinity (10.7%), with private labels accounting for the rest of sales.

Affinity adds a line of cat food to the French market. 09/10/2018

  • 7 plants and 1,800 employees in Europe, Brazil and the United States
  • Consolidated sales of 610 million euros

Financial Data

DUNS: 431443407

Legal Name: AFFINITY PETCARE FRANCE

Address: 2 BD DES ILES 2-4 L ARC EN CIEL, 92130 ISSY-LES-MOULINEAUX

Number of employees: 0 salarié (2023)

Capital: 5 467 680 EUR


Financial Data:

Year 2021 2020 2019 2018 2017 2016 2015
Turnover 204 358 924 193 510 455 179 699 031 171 920 698 165 109 393 164 290 226 160 324 250
Gross margin (€) 83 652 047 80 016 843 74 319 518 72 062 099 71 599 509 68 773 031 72 604 022
EBITDA (€) 5 625 872 4 960 695 4 844 061 5 216 416 4 739 931 5 527 725 6 196 113
Operating profit (€) 5 563 942 4 892 823 4 802 595 5 252 106 5 102 551 5 425 559 6 148 415
Net profit (€) 3 664 416 3 146 477 3 014 281 3 626 431 3 020 533 3 209 619 3 717 556
Turnover growth rate (%) 5,6 7,7 4,5 4,1 0,5 2,5 -
Ebitda margin rate (%) 2,8 2,6 2,7 3 2,9 3,4 3,9
Operating margin rate (%) 2,7 2,5 2,7 3,1 3,1 3,3 3,8
Working Capital (turnover days) 17,8 16,7 17,9 19,8 19,2 19,2 20,4
Working Capital requirements (turnover days) 1,2 -1,6 6,2 -2,1 5,9 12,4 12,8
Net margin (%) 1,8 1,6 1,7 2,1 1,8 2 2,3
Added value / Turnover (%) 6,6 5,9 6,4 6,4 6,6 6,5 7,1
Wages and social charges (€) 6 666 607 5 274 017 5 768 947 4 888 066 5 407 369 4 268 895 4 416 525
Salaries / Turnover (%) 3,3 2,7 3,2 2,8 3,3 2,6 2,8

Company Managers:

Position First Name Last Name Age Linkedin
Président Marc JOVE GESTI 54

Studies mentioning this company

The pet food market - France

Other companies mentioned:

  • C&D Foods France
  • Affinity Petcare France
  • United Petfood Producers
  • Pepette
  • Ultra Premium Direct
  • Botanic
  • Nestor Bio
  • Mars Petcare
  • Royal Canin (Mars Petcare)
  • Maxi Zoo France (groupe Fressnapf)
  • Mondou
  • Tom&co
  • Tomojo
  • Zoomalia
  • Wanimo (Dôme Pharma)
  • Croquetteland
  • Vetostore, Le Bien Etre des Animaux
  • Animaux Market
  • La Compagnie des Animaux
  • Bitiba France (Zooplus)
  • Zooplus
  • Hill's Pet Nutrition
  • Affinity Petcare
  • Normandise Pet Food
  • Japhy
  • Tails.com (Nestlé Purina)
  • Nestlé Purina Petcare
  • Iams (Spectrum Brands)
  • Eukanuba (Spectrum Brands)
  • FreshPet
  • Reglo Pet Food
  • Edgar Cooper
  • Sopral
  • Franklin Petfood
  • Médor et Cie
  • L’Animalerie - Do&Ka
  • Alphia
  • Huddle Corp
  • Holidog Happybox
  • ATM Petfood
  • Hope Pet Food
  • Bab’in Nutrition - Codico
  • Natura Plus Ultra
  • Nor-Feed
  • Canichef & Felichef