Absolut Vodka (Pernod Ricard): The latest figures, news and market research on Absolut Vodka (Pernod Ricard)

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Country: Sweden

Founded in 1879, Absolut Vodka is a Swedish vodka brand owned by the French Pernod Ricard group.

Pernod Ricard puts Sprite in Absolut vodka 17/10/2023

Pernod Ricard is the world's second-largest spirits group
Coca-Cola is the soft drinks giant, owning Sprite, the world's best-selling lemon soda
Absolut, a Pernod Ricard brand, saw its sales increase by 18% in 2022 to reach 12.4 million cases
The Absolut-Sprite ready-to-drink cocktail will be launched in the second quarter of 2024 in four European countries (UK, Netherlands, Spain and Germany)
The biggest markets for ready-to-drink (RTD) cocktails are the United States and Japan
Ready-to-drink cocktails will sell for around 4 euros a can
The ready-to-drink cocktail market is growing, with total sales of $38 billion, projected to reach $45 billion in 2027, with annual growth of 7 to 8%
Major competitors include Diageo, Brown-Forman, Campari and Beam Suntory
Pernod Ricard aims to generate 10% of its growth from ready-to-drink cocktails
Coca-Cola has already had experience in ready-to-drink cocktails with the launch of a Jack Daniels-Coca in partnership with Brown-Forman.

Under threat of boycott, Absolut vodka announces halt to exports to Russia 18/04/2023

Vodka brand Absolut belongs to the French group Pernod Ricard.
Absolut is one of the world's best-selling vodkas.
The Absolut Company has decided to stop exporting its brand to Russia with immediate effect.
The decision to halt exports concerns Absolut only, not Pernod Ricard's other brands.
Sales of Absolut vodka are around 100 million liters a year.

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